TY  - BOOK
AU  - Iosifidis, Petros
PY  - 2007
DA  - 2007//
TI  - Public television in the digital era: technological challenges and new strategies for Europe
PB  - Palgrave Macmillan
CY  - Basingstoke [u.a.]
KW  - Public television
KW  - Europe
KW  - Public broadcasting
KW  - Technological innovations
KW  - Finance
AB  - Petros Iosifidis investigates the challenges that Public Television (PTV) broadcasters in Western European countries encounter in a competitive digital broadcasting environment and looks at the policies and strategies that these broadcasters are adopting in order to remain accountable, competitive and efficient. By looking at a number of large and small PTV broadcasters, the book reveals the different policies and strategy patterns that exist across Europe and uses European experience to propose workable strategies to be adopted by national PTV broadcasters
SN  - 1403989613
LA  - English
N1  - Petros Iosifidis
ID  - 527817449
ER  -