TY  - BOOK
AU  - Wrenn, Bruce
PY  - 2002
DA  - 2002//
TI  - Marketing research: text and cases
T3  - EBSCOhost eBook Collection
PB  - Best Business Books
CY  - New York
KW  - Marketing research
KW  - Case studies
KW  - Marketingforschung
AB  - This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student's research and analysis skills
SN  - 0585484678
UR  - http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=101724
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=101724
LA  - English
N1  - Bruce Wrenn, Robert Stevens, David Loudon
ID  - 086055054
ER  -