%0 Book
%T Airline marketing and management
%A Shaw, Stephen
%D 2011
%7 7th. edition
%I Ashgate Publ.
%C Farnham [u.a.]
%@ 1409401499
%G English
%F 644601612
%O Stephen Shaw
%O Includes index
%L 387.7/40688
%K Fluggesellschaft
%K Marketingmanagement
%K Markenführung
%K Beziehungsmarketing
%K Aeronautics, Commercial
%K Marketing
%K Airlines
%K Fluglinie
%K Management
%9 Text
%9 Lehrbuch