%0 Book
%T Communication of innovations: a cross-cultural approach
%A Rogers, Everett M.
%A Shoemaker, F. Floyd
%D 1971
%7 2. ed.
%I Free Press [u.a.]
%C New York
%G English
%F 232426929
%O Everett M. Rogers with F. Floyd Shoemaker
%O Literaturverz. S. 387 - 466
%O First ed. of this book by Everett M. Rogers was published "Diffusion of innovations"
%O Massenentsäuert 2015 DE-18 pdager DE-18-308
%L 301.2/42
%K Sozialer Wandel
%K Innovation
%K Soziales Verhalten
%K Tradition
%K Kultur
%K Soziale Norm
%9 Text