@Article{742738507,
title="Recherche et applications en marketing: RAM",
year="2007",
publisher="Sage",
address="Thousand Oaks, Calif.",
note="Association Fran{\c{c}}aise du Marketing",
note="22.2007 -",
note="Gesehen am 27.01.2014",
issn="2051-5707",
url="https://journals.sagepub.com/home/rme",
url="https://ezb.ur.de/?2711961-0",
language="English"
}