@Book{644601612, author="Shaw, Stephen", title="Airline marketing and management", year="2011", edition="7th. edition", publisher="Ashgate Publ.", address="Farnham [u.a.]", keywords="Fluggesellschaft; Marketingmanagement; Markenf{\"u}hrung; Beziehungsmarketing; Aeronautics, Commercial; Marketing; Airlines; Fluglinie; Management", note="Stephen Shaw", note="Includes index", isbn="1409401499", language="English" }